Riyadh –Mubasher: Schneider Electric, the global leader in the digital transformation of energy management and automation, has officially launched Lauritz Knudsen in Saudi Arabia.
Schneider Electric announced the launch of its flagship brand in low-voltage electrical distribution and automation solutions during an exclusive event held in Riyadh, which welcomed over 150 guests.
In line with the group's regional expansion plans, this marks the next phase in the strategic brand transition following Schneider Electric’s acquisition of L&T Switchgear in 2020, according to a press release.
Lauritz Knudsen’s entry into the Saudi market reflects Schneider Electric’s commitment to boosting the Kingdom's digital and energy transformation within the framework of Vision 2030.
The flagship is positioned to deliver advanced electrical distribution and automation solutions that empower critical infrastructure, industries, buildings, and homes, enhancing energy efficiency, ensuring operational reliability, and improving safety and sustainability standards.
Mohamed Shaheen, CEO of Schneider Electric in Saudi Arabia, Pakistan, Yemen, and Bahrain, said: “Leveraging their technological expertise, and groundbreaking approaches, the Lauritz Knudsen team is poised to drive continuous innovation and deliver substantial contributions within this dynamic and diverse market.”
Schneider Electric has a strong local footprint in the Kingdom, including its Dammam manufacturing facility spanning 7,000 square meters, dedicated to producing Lauritz Knudsen low-voltage panels and related solutions.
Naresh Kumar, Senior Vice President of Lauritz Knudsen, mentioned: “Our mission is to empower our partners and customers with safe, reliable, and efficient electrical distribution solutions, combining global technology leadership with deep market understanding.”
“We look forward to supporting the Kingdom’s infrastructure ambitions with our future-ready product portfolio,” Kumar added.
