Riyadh – Mubasher: Saudi Research and Media Group (SRMG) announced that its subsidiary, SRMG Media Solutions, signed a framework agreement on 16 July 2026 to provide media and advertising representation services to Thamanya for Publishing and Distribution.
Thamanya is a related party, operating as a subsidiary of Arabian Media Services Company, which is wholly owned by the group, according to a bourse filing.
Under the terms of the annual renewable agreement, SRMG Media Solutions will market and sell advertising spaces, attract advertisers, and manage commercial relationships for Thamanya.
While the contract does not specify a fixed total value, SRMG Media Solutions will earn commissions based on agreed-upon percentages and mechanisms.
The group expects the contract value to exceed 1% of its total revenue based on the latest audited annual financial statements.
The agreement was conducted under standard commercial terms without preferential conditions. Jomana Al Rashid, CEO and Board Member of SRMG, also serves as the Chairman of Thamanya, though the group confirmed she has no direct interest in the transaction.
The financial impact will be recognized based on the volume of business executed during the contract period.
In June, SRMG’s unit, Taoq Public Relations Company, entered into a major service agreement with a commercial firm specializing in publicity, advertising, and public relations.
