Riyadh - Mubasher: Catapult, the global full-service live experience agency, has launched its business in Saudi Arabia with the support of AstroLabs, the Gulf's leading business expansion platform.
Founded in Dublin in 1999, Catapult participated in the Middle East Sports Investment Forum (MESIF) in Riyadh, highlighting its commitment to the continued growth of the Kingdom's sports sector, according to a press release.
Group Chief Experience Officer David Davies commented: "The Kingdom is in such an exciting phase, particularly with its presence on the global sporting stage, and for us it was not a question of whether we should establish operations in the Kingdom, but when.”
“Every time we've been to Riyadh and Jeddah over the past few years, the rate of change and the commitment to excellence have excited us,” Davies added.
He noted: “Now we are thrilled to be part of that story as we deliver world-class experiences for the largest rights holders and help redefine the next chapter of fan experience in Saudi Arabia."
“By establishing a permanent presence in the Kingdom, Catapult will enable brands and platforms to connect with millions of fans and amplify their reach across Saudi Arabia's thriving sports and entertainment landscape,” said Fouad Fattal, Vice President, Commercial at AstroLabs.
AstroLabs backed several companies’ entry into the MENA region, such as NK PharmaSolutions’s launch in the UAE and ALPTech’s office inauguration in Riyadh.
